★★★★★
"Bronx built → trusted worldwide." — The Whitening Gals
We Didn't Follow the Industry — We Built It.
The movement behind the million-dollar smiles — book your whitening, get certified, or shop the pro-grade supplies trusted worldwide.
- ✓ Visible Results — Zero Sensitivity
- ✓ Legal Cosmetic System
- ✓ Fast Results in 30 Mins+
- ✓ Lifetime Mentorship & Support
Pick Your Door
Inside The Whitening Gals Empire
From one Bronx spa to a worldwide community of clients and pros — built on ethics, hustle, and results.
01 — Visit
The Spa
Luxury teeth whitening in NYC with zero sensitivity and instant confidence.
Book Now
02 — Learn
The Training
The only legal, ethical whitening certification with mentorship and proven strategy.
Get Certified
03 — Stock Up
The Supplies
The same professional-grade gels and tools we use in-house – no knockoffs, all results.
Shop Supplies Building your own brand? Explore Private Label →The Movement
Why Everyone's Talking About The Whitening Gals
From NYC to London to L.A., clients and certified pros can't stop talking about our results and our movement — because results don't lie.
Results You Can See
Fast visible results in one visit — no pain, no sensitivity. Trusted by over 70,000 clients and pros worldwide.
Built Different
We didn't copy the dental industry — we built our own lane: safe, non-dental products and a real community winning in business.
Community
Every student gets access to our mentor line for advice, accountability, and ongoing success beyond training day.
Flexible Payment Options
Smile Now. Pay Later.
Why wait? Split your training or supply order into bite-size payments at online checkout and get everything now — your certification, your shelves stocked.
Shop like normal
Add training, supplies, or kits to your cart.
Pick your plan at checkout
Choose Sezzle, Affirm, or Klarna when you pay.
Split it & smile
Get everything now, pay over time. That's it.
Pay in 4
Split your total into 4 interest-free payments, every 2 weeks. No fees when you pay on time.
Best for: supply restocks & smaller orders
Monthly Payments
Spread bigger orders over monthly payments that fit your budget — you'll see your exact terms before you commit.
Best for: training tuition & full pro kits
Pay Your Way
Pay in 4 or stretch it out with longer plans — flexible options right at checkout.
Best for: anyone who wants options
Spa Visits
Getting whitened at the spa? We take afterpay.
Afterpay isn't built into our booking page yet — so text us before your visit and we'll send your personal payment link. Split your session, smile now.
Rates from 0–36% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR. Full disclosures: affirm.com/disclosures.
Rated. Reviewed. Respected.
Clients, students & pros — in their own words.
"Love this place!!! Super friendly staff and great results. I go in every few months and I'm never disappointed. If I could give it more stars I would."
"Allie called me immediately. Got set up for a class — amazing, best class ever, and I'm a licensed cosmetologist with 40 years of training under me. They truly teach and take care of you after too."
"Finally — someone teaching the business and the skill. They break down the science in a way that's easy to understand, yet incredibly thorough. If you're serious about doing teeth whitening the right way, this class is the gold standard. Game changer."
"She's more than a supplier — she's the definition of a real mentor. Allie provides the best products and the best customer service every single time. Three years in — I'll never go without it."
"I love this place! Very affordable and less painful than other whitening I've tried. The staff is super friendly and professional — I'll be visiting more frequently to maintain my white smile!"
The Whitening Gals Difference
What Makes The Whitening Gals Different
Four things that separate us from every whitening brand out there.
Pro Quality
Made in FDA-regulated facilities and used daily in our NYC spa. Shipped fresh in weekly batches — never oxidized, never watered down.
Proven Methods
10,000+ certified whitening professionals have built businesses on our safe, self-administered system since 2015.
Built for ROI
Every product, training, and resource we offer is built to create income — not hype.
Built by a Beauty Boss
Founded by Alexandra Signorini (@selfmadesigz) — mentor and global leader in whitening education. Built by a pro, for pros.
For the Pros
Trusted by Pros Since 2015
We've helped thousands of beauty pros launch and scale profitable whitening businesses — on quality products, ethical training, and mentorship that doesn't disappear after training day.
Professional Quality Supplies
Fresh batches, weekly. Every formula ships fresh — never oxidized, never watered down — and it's the same stock we use in our NYC spa.
Shop pro supplies →Ethical Training
We don't gatekeep. Our certification course has trained 10,000+ pros globally — giving every student real knowledge, real support, and a mentor who stays for the long run.
Get certified →Us vs. Them
Why Whitening Gals Wins Every Time
No fake products. No off-brand gels. No false promises. Here's what sets us apart from everyone else.
| The Whitening Gals | Others | |
|---|---|---|
| Real, tested whitening gels | ✓ | ✕ |
| Legal & safe self-administered process | ✓ | ✕ |
| Training backed by 10+ years in the industry | ✓ | ✕ |
| Lifetime mentor hotline | ✓ | ✕ |
| 1-year refresher included | ✓ | ✕ |
| Professional-grade supplies (used by real pros) | ✓ | ✕ |
| Results seen in one visit | ✓ | ✕ |
The Founder
From Rock Bottom to Running the Industry
I didn't come from money. I didn't have investors or a perfect plan. I learned one skill — teeth whitening — and turned it into a movement.
This brand wasn't built in a boardroom. It was built in real life — between clients, chaos, and crazy faith. Every session, every product, every student represents a piece of that journey.
If you've ever been the one people doubted... if you've ever had to figure it out on your own... welcome home. You're looking at what "Self Made" really means.
— Alexandra Signorini
Founder of The Whitening Gals™ & Whitening Pros™
Good to Know
Frequently Asked Questions
What are the benefits of your teeth whitening service?
You'll see visible results in one visit — no pain, no sensitivity. Our formula safely removes years of stains from coffee, wine, and smoking while leaving enamel strong and healthy.
How should I prepare before my appointment?
Avoid brushing too roughly or eating anything that might irritate your gums beforehand — and honestly, just bring your teeth 😄
Is it safe for sensitive teeth?
100%. We use top-tier cosmetic-grade peroxide gels designed for comfort and effective results, even on sensitive teeth.
How long will my results last?
With good habits (less coffee, smoking, liquors, more water, and regular touch-ups), your whitening can last longer.
Do I need a license to get certified?
Nope. Our Whitening Pro Certification is open to anyone with a passion for people and a desire to build income in the beauty industry.
Are your products FDA approved?
Teeth whitening gels themselves are not FDA-approved products — the FDA doesn't classify or approve cosmetic whitening gels. However, our gels are manufactured in FDA-registered and regulated facilities, which means the labs follow all FDA safety, labeling, and quality guidelines.
🧡 We promise you're going to love it here.
No More Waiting
Your Next Move Starts Here.
You've seen the results, the reviews, and the movement. Whether it's your smile or your next stream of income — it's time to take action.
