Our Story

Our Story

Welcome to the remarkable journey of The Whitening Gals. Our story is one of resilience, determination, and a touch of elegance. From modest beginnings to becoming a beacon of excellence, we've crafted a legacy of transformation and empowerment.

From Home-Based Dream to Storefront Reality

Founded on March 10, 2015, during a challenging period in our lives, The Whitening Gals emerged with a mere $500 and a shared passion for excellence. In just 8 months of relentless hard work, we transitioned from operating out of our homes to venturing into mobile visits. The warmth of our service and the brilliance of our results quickly gained us recognition, enabling us to establish our first storefront within a year.

A Decade of Dedication

For the past 8 years, our spa has graced the Bronx, NYC, with elegance and sophistication. With over 70,000 satisfied clients, we've etched our mark in the hearts and smiles of individuals who've experienced the transformative power of our teeth whitening services. Each success story, each radiant smile, fuels our commitment to redefining beauty services.

Training Across States and Borders

Our journey of empowerment extends beyond our spa's walls. The birth of our Whitening Pro$ Training program unlocked doors for aspiring entrepreneurs across 46 states and 7 countries. In just 5 hours, we don't just teach techniques; we ignite personal development, business acumen, and positive mindsets. Over 10,000 men and women, ages 13 to 65, have embraced our training, amplifying our legacy.

Co-Founders: Alexandra Signorini and Sasha Castellano

The driving forces behind The Whitening Gals are Alexandra Signorini and Sasha Castellano. Alexandra brings creative flair, forging meaningful connections, while Sasha's structured approach ensures operational excellence. Together, we're the embodiment of a perfect duo, who turned friendship and hustle into a legacy that empowers and transforms.

Embrace the Journey

We invite you to be part of our story. From humble beginnings to a thriving spa and training empire, The Whitening Gals stand as a testament to the power of passion and dedication. Join us as we continue to redefine beauty services, transform lives, and inspire excellence.

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